CASE STUDIES
WEBSITE SEO TRAFFIC RESULTS

Real online results!

We know you have received and seen a thousand claims by “SEO’s” about “getting your business on page 1” 

Well, here are some actual Christchurch customers, achieving just that in their industries.

They are not well-known names with large budgets, but with good SEO and photographs of their work they were able to achieve real online results, leading to sales and impressive business growth. Check them out!

SEO - First Page on Google

Many SEO’s claim they can get you on page 1. on Google, We actually can!

Case Study 1
Placeholder

Velocity Merino Clothing NZ

Client: J Tilley Agencies Ltd – 

WOMENS FASHION CLOTHING WEBSITE

Website launch date: November 2013

TYPE OF BUSINESS

  • B2C – NZ Made fashion clothing label Velocity Merino Clothing NZ
  • B2B – Women’s NZ Clothing Wholesaler J Tilley Agencies

Objective:

  • to increase Consumers(B2C)  traffic to the website so that see the collections and find stores located near them
  • to increase business customer (B2B) to the John Tilley page when people are searching for women fashion clothing wholesalers in NZ.

Website Traffic Results 

Updated June 3 2016

SEO Traffic Milestones:

  • 29,679  site visitors.
  • 25,000 new users
  • On page 1 for 240 industry-related search-terms

Also ranked 1st in Google for 41 terms including:

  • merino christchurch
  • clothing companies
  • womens wholesaler
  • wholesale suppliers
  • wholesale distributors
  • ladies clothing
  • women’s clothing shops nz
  • clothing distributors
  • womens clothing near me
  • fashion new zealand
    clothing
  • womens clothing store near me
  • wholeseller
  • ladies merino knitwear
  • womans fashion
  • shops near current
  • location
  • clothes stores nz
  • nz clothing
  • manufacturers
  • womans clothing
  • women’s clothing christchurch nz….and many many more!

It’s looking great for a record-breaking 2016!



Google Analytics Report - Velocity Merino Clothing Website

Summary

Velocity now receives 12,000 new & unique visitors per year and increasing.

Highlights

  • New retailer contacts from the website increasing
  • Increased brand awareness
  • Increased sales

Velocity Merrino Clothing NZ

Ranks on Page 1 on GOOGLE for: 256 search terms!! including:

  • merino clothing nz
  • merino clothing new zealand
  • merino knitwear nz
  • nz wool clothing
  • merino
  • merino top

Come in and see these results live!

We have many Christchurch businesses on Page 1 for their industry related search terms. They are not only getting quality traffic but also regular phone and email inquiries.

Case Study 2
Building Websites traffic results

Jackson Building

Client: Jackson Building Ltd  »

BUILDER

Website launch date: Feb 2015

TYPE OF BUSINESS

  • B2C – Business to Consumer –  Home Builder and  Residential Building Services

Objective: 

  • Launch new website Feb 2015
  • Change local SEO from Timaru to Christchurch
  • Detail all services with real images
  • Set up and link all social media profiles to the website
  • Show current projects as they happen on social media and on the website
  • Increase Consumer(B2C)  traffic to the website & generate regular quotes on new jobs

Website Traffic Results 

Updated 7 Jul 2016

  • 9,700  site visitors.
  • 7,990 new users (in year 1)
  • On page 1 for over 96 industry-related search-terms
  • Regular dependable business from the website.

“Thanks for everything you have done for us. Much appreciated December was our best month ever looking forward to next year”

Jason Jackson Jan 2016
Google Plus Review



Google Analytics - Web traffic results - Jacksons Building Ltd

Jackson Building

Ranks Number 1 on GOOGLE for: 34 search terms including:

Jackson Building

Ranks on Page 1 on GOOGLE for: 152 search terms!! including:

  • deck builders christchurch
  • deck build christchurch
  • house renovation
  • bathroom renovation canterbury
  • pergolas christchurch
  • building companies
  • house renovations
    deck builder
  • building repair and maintenance services
  • building bathroom
    house maintenance
  • kitchen builders
  • construction companies
  • kitchen and bathroom renovation
  • bathroom renovations canterbury
  • home.builder
  • house to build
  • house building
  • builders and renovators… and many many more.
  • builders Christchurch
  • Christchurch builders
  • master builders Christchurch
  • builder Christchurch
  • christchurch master builders
  • decking christchurch
  • deck specialist
  • masterbuilders
  • pergola companies
    home
  • small building jobs
  • building contractors christchurch
  • chch builders
  • house alterations christchurch
  • builder christchurch
  • bathroom.renovations
  • decking fence….and many many more
 

Traffic Highlights

  • Biggest month ever December 2015
  • Established Brand in Christhcurch
  • On track for over 8,000 new unique visitors in Jul 2016
  • Ranked No. 1 on Google for the No. 1 keyword for the industry

Test these results for yourself!

We recommend using Chrome or Mozilla Firefox.  Type in one of the search terms and look for where Jackson Building appears Note: Results are averages based on Christchurch searches in the month of Jul 2016. Ranking may differ depending on browsers, and your personal search history. To get accurate readings clear your cache or use private browser mode.

Case Study 3
Building Websites traffic results

Major & Minor

Client: Major & Minor Concreting Ltd»

CONCRETE DRIVEWAYS

Website launch date: April 2015

TYPE OF BUSINESS

  • B2C – Business to Consumer –  Home Decorative Concrete Driveways

Objective: 

Remake the poor performing WIX website into a high functioning SEO Velocity Website.

  • Launch new website April 2015
  • Detail all services with real images
  • Set up and link all social media profiles to the website
  • Show current projects as they happen on social media and on the website
  • Increase Consumer(B2C)  traffic to the website & generate regular quotes on new jobs

Google Analytics - Web traffic results - Jacksons Building Ltd

1st year website traffic results 

May 2016

6,945  site visitors.
5,767 new users (in year 1)
On page 1 for over 127 industry-related search-terms
Regular dependable business from the website

Highlights

  • 8,500 new users in 2016 (to date)
  • Established Brand in Christhcurch
  • On track for over 9,000 new unique visitors in 2016

Facebook review

Davin Major

★★★★★

5 Star

Velocity Websites have gone above and beyond our expectations for our website and we couldn’t be happier with the results. We would recommend them to everyone who is looking to start a new website in Christchurch. Thanks again guys 🙂
Major Page 1 on Google results

Page 1 on Google for these highly searched local terms:

  • driveways christchurch
  • concrete driveways christchurch
  • concrete contractors christchurch
  • exposed aggregate christchurch
  • christchurch driveways
  • outdoor concrete pavers..and 120 more

See More Christchurch Websites

Velocity Client profiles

Christchurch Website Clients

Google Analytics

Common Terminology and References

Visitors

  • Sessions: the number of times visitors are actively engaged on your website. Generally every visitor has at least one “session” when they visit your website.
  • Users: the number of unique visitors that have at least one session on your website. Or how many “individual”  people (unique IP addresses) visited your website.

Engagement Measures

  • Page views: the total number of pages people visited on your website.
  • Pages Per Session: the average number of pages viewed
  • Average Session Duration: the average length of visitors’ sessions.
  • Bounce Rate: the percentage of visits that are 1 page only then leave (bounce). A high bounce rate with a low session duration is a sure sign that people can’t find what they want.
  • Percent of New Sessions: the Avg % of first-time visitors on your website. A good website will generally have a mix of new and returning visitors.

Direct traffic:

  • Visitors who arrive on your website by typing your URL into their browser or via a link such as the links on the post we put on your Facebook page that go straight to your site. Note (This is often misleading, because when people don’t give Google their search info, it is counted as direct traffic when it is really organic).

Organic traffic:

  • Visitors who arrive on your website from a search engine query.

Referral traffic:

  • Visitors who arrive on your website from another website that has linked to you.

Social traffic:

  • Visitors who arrive on your website from a social media network.  This can end up as direct traffic if your social media post links to your site are not coded correctly

Paid traffic:

  • Visitors who arrive on your website from an online advertisement (such as Google Adwords)

Getting Started with Google Analytics

Google Analytics helps you understand your customers, but where do you get started when looking at the data?

Acquisition (Traffic Sources) Reports

Evaluate the volume of traffic to your site, along with the level of visitor engagement, in light of your business objectives.