Creating a successful online business is one of the most challenging tasks on the planet. The world of eCommerce is very competitive, which is why you need to find a way to edge out the competition. One of the main things a consumer will notice about your online business is the condition of your website. Each year, over 1.8 billion people buy items online. These consumers are looking for eCommerce websites that are both secure and easy to navigate.
If you are constantly getting complaints from users of your website about issues involving navigation or content, it is time to do an overhaul of your domain. Here are some of the things you can do to make your website more user-friendly.
Make Using Loyalty Programs Easier
Attracting new online shoppers is not easy. For most eCommerce business owners, instituting a customer loyalty program is something they do to drum up interest in their products. Once you have the details of how this loyalty program will work, you need to consider how to make it easy to use. For instance, if you require proof of purchase to reap the benefits of your customer loyalty program, you need to allow consumers to scan receipts on your website.
Accomplishing this goal is easy when using a program like Taggun. With this software, your customers will have no problem scanning their receipts and taking part in your loyalty program. This software can also be used by you and your employees to record the data from receipts. Keeping track of all of the money going in and out of your business is essential when trying to remain on good financial footing.
Securing Your eCommerce Website is Crucial
Modern consumers will inspect an eCommerce website thoroughly before they make a purchase. One of the main things a consumer will look for is an SSL certificate. These certificates let a consumer know that the data they put into a website will be encrypted and protected. Failing to provide shoppers with this reassurance can lead to your inability to attract new customers.
While an SSL certificate will be costly, it is worth the money considering the benefits it can provide. You also need to provide visitors to your website with social proof of how reputable your business is. This social proof usually comes in the form of reviews by current and past customers. Ideally, you want to prominently display these ads on your website’s homepage so they are easy to find.
Allow Shoppers to Make a Purchase Without Registering
Most online shoppers are very selective about who they give their email address to. Usually, this apprehension is due to the fact that a shopper does not want their inbox inundated with marketing emails from a company. Some eCommerce websites make the mistake of requiring a new customer to register their information to place an order. This can lead to a lot of abandoned carts, which is why you need to alter this feature.
Allowing consumers to make a purchase without having to register can help you increase the revenue your eCommerce website brings in. In fact, over $300 million in increased sales was garnered last year by websites that allowed consumers to checkout without having to register.
Now is the Time to Take Action
Instead of waiting until your eCommerce sales decline to take action, you need to revamp your website right now. While a redesign will cost money, it will be worth it considering the increased revenue the right changes can provide. With the help of an experienced web designer, getting this work done will be much easier.