How much NZ traffic is coming from mobile devices vs desktop?

In News, SEO by Velocity Websites0 Comments

We wanted to know the answer to the question of how much traffic is coming from mobile (mobile phone) vs Desktops + Tablets.
Note Tablets have been include with desktops as they are not as affected by mobile network speeds.

Of course, the amount of traffic will vary from industry to industry as well as from local companies vs national/ international target ones. It will also depend on how the website is optimised for mobiles vs desktops.

Since we are a website and SEO company we have those variations. So that we can show you a cross-section of industries and the amount of mobile optimisation for each.

What we found was that how much traffic you have coming from mobile if your mobile optimization is similar depends on how much business to business users you have. Businesses tend to work on desktops while consumers a moving overwhelmingly to mobile devices.

Takeaways

  • If you have a business to consumer B2C) business and you haven’t fully optimised you need to urgently.
  • Even well optimised mobile platforms like ours, can be losing 25% of traffic! (more work for us)
  • It wont be too long before B2B will have a higher proportion of mobile users but this traffic will always have a core group of desktop/ laptop users who will be on higher speed connections.

Affinity Fitness »

Industry: Gym

Target: Local Christchurch Canterbury B2C The business is going to consumers only

System – WordPress (hosted by Velocity Websites)

0%

Affinity mobile traffic

Mobile testing on a 3G Device
Think with Google Mobile Score

The business to consumer and has a whopping 53% who go to it on a mobile phone.


PROACTIVE
MARTIAL ARTS »

Industry: Martial Arts»
Target: Local Christchurch Canterbury
B2C The business is goes to consumers only

System – WordPress (hosted by Velocity Websites)

0%

Proactive mobile traffic

Mobile testing on a 3G Device
Think with Google Mobile Score

Proactive Think with Google Score

The business to consumer and has a whopping 54% who go to it on a mobile phone. If you doubted the use of mobiles on local websites this result will make you think… and there is another 19% on the table if this is fully optimised for mobile.


KiwiPlay»

Industry: Shop Online Kids Play Equipment»
Target: New Zealand Wide
System – Shopify
B2C Business to Consumer

0%

KiwiPlay mobile traffic

Mobile testing on a 3G device
Think with Google Mobile Score

KiwiPlay Think with Google Score

Hyde Park Hire»

Industry: Hire Equipment»
Target: Local Christchurch Canterbury South island
B2B & B2C – The business is goes to both business and consumers

System – WordPress (hosted by Velocity Websites)

0%

Hyde Park Hire mobile traffic

Mobile testing on a 3G Device
Think with Google Mobile Score

KiwiPlay Think with Google Score

The business to business nature this website and the high involvement of the purchase – Planning weddings and events could affect the number of users on a mobile phone on this website.


VELOCITY WEBSITES »

Industry: Web Marketing»
Target: Local Christchurch Canterbury
B2B The business is goes to business customers only

System – WordPress (hosted by Velocity Websites)

0%

Velocity mobile traffic

Mobile testing on a 3G Device
Think with Google Mobile Score

KiwiPlay Think with Google Score

The business to business nature of our website affects the number of users on a mobile phone. Still some work to do! 😉


Adventure Trail Rides »

Industry: Motorcycle Adventure Tours»
Target: Local Christchurch Canterbury, National, International
B2C & B2B The business is goes to both business customers and consumers

System – WordPress (hosted by Velocity Websites)

0%

Adventure Trail Rides mobile traffic

Mobile testing on a 3G Device
Think with Google Mobile Score

KiwiPlay Think with Google Score

The Local national and international nature this website and the high involvement of the purchase – Planning travel probably affects the number of users on a mobile phone.


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