What is SEO
Search Engine Optimisation
What is SEO? Search Engine Optimisation & Marketing
SEO – Search Engine Optimisation is simply the process of making your website show up when someone enters a search query. You achieve optimal results when the right content (web/landing page) is placed in front of the right eyeballs. i.e. people in your target market!
- PPC = Pay Per Click e.g. Google AdWords – Paid Advertising
- Search Engine Marketing (SEM) is PPC + SEO
A good way to think of this is SEO is helping your website show up for search terms (or keywords) in search engines rankings. PPC is paying/bidding for your place in the same results.
Velocity now gets over 12,000 new and unique visitors to its website every year. (and growing!)
Example: Velocity Merino Clothing NZ →
In this example Velocity Merino Clothing NZ was ranked above Icebreaker for the search “merino dresses” An image was also optimized for that keyword search which also appeared in the search results. NOTE: Paid ads highlighted in yellow could cost between$1.50 – $4 Cost Per Click (CPC)! See also Google Analytic’s results after 1 year of SEO optimization →
““Search Engine Optimization is complicated. You need to have good relationship with your SEO/ Web Developer to achieve top results. Through working with Velocity, we are now on the first page for 300 search terms related to our industry.
Johnathan Tilley - Velocity Merino Clothing NZ
SEO statistics you will find hard to ignore!
NUMBER OF ONLINE EXPERIENCES THAT BEGIN WITH A SEARCH
300% MORE TRAFFIC FROM ORGANIC SEARCH THAN SOCIAL MEDIA
70% WHO NEVER SCROLL PAST THE FIRST PAGE OF SEARCH RESULTS
Want to do even more research on SEO?
These are two of the best sites to read to get an appreciation of how search engines work and how you should be approaching SEO for your businesses website.
- MOZ Beginners guide to SEO →
- Google Search Engine Optimization Starter Guide →
- SEO Videos | Basics
