5 Social Media Optimisation Tips for your business profiles

In News, Social Media News by Velocity Websites

1. Branded Cover Photos and Background Images

Every social network has different image dimensions for cover or background photos, but the reasoning for why we want our logo on the images is the same: branding.  The cover image is usually the first thing a user sees when he or she becomes a fan of your page, and you want to give them a good impression of your brand.

On Facebook, adding a logo to your cover photo turns it into a giant brand billboard. If a fan “likes” the cover photo, it could show up as a story in a nonfans’s feed.

2. Link to Other Social Media Profiles

One of the easiest ways to activate your brand loyalists on another social platform is to tell them about it. Simple updates informing fans that you just launched an Instagram account can do the trick, but the time the post sits in the feed (regardless of social network) is ephemeral.

A quick way to fix this problem is to have easy-to-find links to your other social networks within your profile. Pinterest, Facebook, and Google+ provide the best opportunities to link to your other social profiles.

By linking to the other profiles, it will help Google connect the dots between your content and your social accounts. The YouTube connection is especially important because Google+ now powers the commenting system.

3. Link to Your Main Website

Make sure your main website is listed on each of your social profiles. This will improve branding, and it will help users distinguish between the official versus unofficial profile pages.

4. Fill Out Every Profile Field

This might seem like a no-brainer, but you’d be surprised at the number of brands that have incomplete profiles.

Fill out everything you can with quality descriptions and accurate information. Doing this will improve brand association (with locations, topics, goals, etc.) and add value to your followers’ experience with the brand.

Over the last few years several new fields have been added to Facebook and Google+, so make sure you double check your profile completeness once a quarter.

5. Uniformity in Profile Descriptions

Every social profile doesn’t have to have the exact same description, but you should use most of the same keywords. You want consistency in how you market your brand to fans, and a social media profile isn’t any different.