Best free online business directories in NZ – Online Directories

In News, SEO News | Velocity Websites by Velocity Websites

Are you looking to put your business into a Free Online Business Directory?

Whether you are looking to register your business online locally, nationally or are wanting to build free back-links for SEO, you need to know which NZ online directory sites to put resources into. We found out, to save you time!

In 2014,  I searched for the best free online New Zealand directories to enter a client’s site on to. (See NZ directory review site for the list I followed – thanks, Sheldon)

It was a drawn out process with many annoying clunky and quite frankly unworthy sites to pick from, but I persevered.  Now I have decided to list the ones that have actually produced real traffic results after 1 year. And just how little might surprise you.

Here is our list of the top online directory sites in NZ by traffic volume, but keep in mind these are results are out of 10,000 unique users to the site over that time period and also that the site was a national clothing brand and not a local business.  (This might be important as some of these directories are set up specifically for local business listings)

RED HOT SEO TIP – If you want to know which NZ online business directory may be best for your site.  Look for the ones that appear in the search results you want to rank for.  Try starting from there.   Don’t forget to fill out all the fields!

List of The Top FREE Online NZ Directories (In highest traffic order):

Firstly you must.. must… MUST be on Google My Business free listings to be included in search and maps etc  Google Business  >>

Directory                   Unique user  – % share – Comments on NZ online directory sites

  1. nzs.com                                   30      55.56%  *(Update: No Longer Free)
    NOTE: Since this was published NZS has now moved to a paid directory $175 per year
  2. hotfrog.co.nz                           7        12.96%
    Hotfrog is the largest global online business directory for small businesses. Spend lots of time filling this one out fully
  3. nzsearch.co.nz                         7        12.96%
    Solid & stable in recently revamped
  4. localist.co.nz                            4        7.41%
    This is an up and comer – looks promising – A must for restaurants and bars
  5. nzwebseek.co.nz                    3      5.56%
    Will suit some businesses more than others
  6. finda.co.nz                                  2        3.70%
    Surprisingly poor for a Yellow Pages (owned) free spin off.  We think they are having trouble with the word FREE listing for their yellow pages which they  still charge too much for!
  7. zenbu.co.nz                               0          
  8. Yalwa                                            0                
  9. Zipleaf                                          0
  10. Gopher                                         0   

Don’t forget to register your site with Bing Webmaster

Specialty NZ Tourism Directories:

  • TripAdvisor – World’s Largest Travel Site. 435 million+ unbiased traveller reviews. Search 200+ sites to find the best hotel prices.
  • Tourism  – New Zealand Tourism Guide provides 1000’s of New Zealand tourism, travel and holiday options including NZ accommodation, attractions, tours and transport.
  • Book Me  – Find Deals and Book Activities, Attractions, Restaurants and more awesome things

    to do in NZ

New top 10 NZ directories we are testing based on domain authority

1 Brownbook
2 Facebook
3 Factual
4 Google Local
5 HotFrog
6 WhitePages
7 Foursquare
8 Yellow
9 Cylex
10 TripAdvisor
Additional Directories
11 Apple maps
12 Yelp
13 BusinessMe
14 Finda
15 Fyple
16 Gopher
17 Localist
18 NZ Directory
19 NZS
20 SearchAuckland

“A Local Citation is where your company is mentioned on other websites and places found on the Internet. Local citations are used heavily in helping you to rank in local search results.”

Top 100 business directories Australia & New Zealand for travel websites

DomainAuthority
1
facebook.com
100
2
linkedin.com
100
3
tripadvisor.com
95
4
foursquare.com
93
5
lonelyplanet.com
89
6
theknot.com
88
7
here.com
87
8
tripadvisor.com.au
86
9
yellowpages.com.au
84
10
asiaone.com
83
11
newzealand.com
82
12
whitepages.com.au
79
13
tripadvisor.co.nz
75
14
infobel.com
71
15
budgettravel.com
69
16
factual.com
69
17
isic.org
69
18
2findlocal.com
67
19
aucklandnz.com
67
20
opencorporates.com
66
21
brownbook.net
64
22
airbnb.com.au
63
23
truelocal.com.au
63
24
whereis.com
62
25
ibegin.com
62
26
trip.com
62
27
wordofmouth.com.au
61
28
inspirock.com
60
29
startlocal.com.au
59
30
trover.com
58
31
yelp.com.au
56
32
worldweb.com
56
33
dlook.com.au
53
34
tourism.net.nz
53
35
hotfrog.com.au
52
36
localsearch.com.au
52
37
lacartes.com
52
38
hamiltonwaikato.com
51
39
christchurchnz.com
51
40
street-directory.com.au
50
41
arrivalguides.com
47
42
dcfever.com
46
43
cylex.com.au
44
44
aubiz.org
43
45
shijiebang.com
43
46
aussieweb.com.au
43
47
find-us-here.com
43
48
tuugo.biz
42
49
whodoyou.com
42
50
localbd.com.au
42
51
yalwa.com.au
42
52
triphobo.com
42
53
iglobal.co
41
54
w3lookup.net
41
55
dartstables.com
41
56
australianplanet.com
41
57
wowcity.com
41
58
lekkoo.com
40
59
localbusinessguide.com.au
39
60
fyple.biz
38
61
vipcars.com
38
62
aroundguides.com
38
63
alps2ocean.com
38
64
siteglimpse.com
38
65
ohorse.com
37
66
indexnz.com
37
67
superpages.com.au
36
68
australianguide.net
36
69
nationaldirectory.com.au
36
70
bloo.com.au
36
71
local.com.au
36
72
zenbu.co.nz
35
73
localist.co.nz
35
74
nzonline.org.nz
34
75
adbmag.com.au
33
76
bisnzz.com
33
77
localstore.com.au
32
78
everythingqueenstown.com
31
79
rruu.com
31
80
truenz.co.nz
31
81
imprintmytravel.com
30
82
riding-vacations.info
30
83
viewauckland.co.nz
29
84
muriwaibeachhorsetreks.co.nz
28
85
touristinspiration.com
28
86
pinkpages.com.au
27
87
localwildfoodchallenge.com
27
88
ride77.com
24
89
waimakriverridingcentre.com
24
90
ftaarea.com
23
91
southerntravelholdings.com
23
92
lategetaway.com
21
93
placesmap.net
21
94
songshuyule.com
20
95
portal-nz.org
20
96
solidbusinessnz.com
20
97
nzlbusiness.com
20
98
mylittlestylefile.com
19
99
nzbridleways.info
19
100
placereference.com
18
101
nzbusinesslist.com
17
102
glenorchy-nz.com
17
103
zoohara.com
16
104
nzbusinessdb.com
15

Local SEO results:
Business to Business

The example above is for NZ website targeting B2C (Business to Consumer) So what about Local SEO?

We have run the same Google analytics to 2 other Christchurch Local based websites to get the rub on what happens when you apply this to local business.  But these results should be ( with a couple of exceptions be applicable to Wellington Auckland or Dunedin and other  NZ cities.

Business Directories Example: 1

Local Business to Business (March to July 2015)

Local SEO is when websites are marketing to other businesses in their local area

Best free online Business Directory for SEO in NZ - Online Directories

Best B2B Directories  

  • 1. Business Me  
  • 2. NZS  
  • 3. Yellow  
  • 4. Yelp  
  • 5. Finda

Best B2B Social Media traffic 

  • 1. Linked In  
  • 2. Facebook  
  • 3. Google Plus (results will vary depending on business types and profiles)
  • directory $175 per year & NOTE: Since this was published NZS has now moved to a paid Business Me is no longer free either. (At these volumes you would have to ask why bother!)

Free Online Directories – Example: 2

Local SEO – Business to Consumer
Referral traffic results (Mar to Jul 2015)

Businesses who are marketing to consumers in their local city or neighbourhood

  • Best B2C Directories  1. Yellow Pages  2. Business Me  3. NZS  4. Index (Not listed above)
  • Best B2C Social Media traffic  1. Facebook  2. Google Plus  3.  Linked In (results will vary depending on business types and profiles)
  • NOTE: Since this was published NZS & Business Me have now become paid directory sites

Latest top 20 best referral traffic sites

Latest Data (27 April 2016) suggest more changes with NZS dropping right out of contention as they move to a paid only model.

Best Online Directory site NZ - Business 2 business

SUMMARY

  • Yellow Pages (which weren’t included in the 2014 results) is worth listing your website on.
  • Yelp is picking up as well.
  • We have put a bit of time into Foursquare profiles and haven’t had a result yet which is also interesting.

We hope this data can be useful as a guide of where the best place is to start to try and build referral traffic to your websites.  Always  test your own data as there are many variables to account for and things change very rapidly.  Good Luck! and please contact us if you have any questions or leave a comment below if you have something to add. 

Further reading

Is Local Directory Traffic On The Rise Again?

Is it time to give local directories a higher priority as you plan your search marketing strategy?  Read more>>

Please leave comments below 🙂

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